This commercial was the second Full-CG production for Reckitt Benckiser's Finish line. As always the production schedule was very tight and the result had to be on eye level with the existing multipass motion control material that was setting the standard over the last years. We put a lot of effort into the creation of the digital dirt that is covering the dishes..a lot of messy cooking at our studio to create endless reference material :)
How to communicate abstract information a way that is appealing and easy to understand? Yes..by letting some draw it while you explain the facts. Storymaps will make even most complex topics nice to watch. A direct and easy approach that was used in this production for the Techniker Krankenkasse. In total we produced 12 charming clips as part of a film that explains how to use modern media to get yourself informed about all kind of topics around your health.